Why Brand Packaging Design Matters for Your Business and How to Nail it in 2023
Updated: Oct 29, 2022
It is advisable to ensure that you have a brand design in place before beginning the process of designing the packaging for any product. But when it comes to starting a business, brand packaging is frequently overlooked.
However, ignoring brand packaging means passing up a golden opportunity to influence brand perception! eCommerce businesses do not have as many customer touchpoints as traditional businesses. So it's critical to take advantage of the ones that are available!
We'll discuss the value of brand packaging and provide samples of the best brand packaging currently available. Let's plunge in!
What exactly is brand packaging?
The packaging your product comes in will be the first thing a customer notices about your brand. The physical wrapping or carton that holds your product and represents your brand identity is known as brand packaging.
This makes it a significant extension of your brand experience and a crucial touchpoint for creating a relationship with your customers. According to a survey conducted by Nielsen, 40% of online consumers said they are more inclined to recommend a product to friends if it comes in branded packaging.
If you still need convincing that branded packaging is worth the investment, consider these four benefits.
Why does brand packaging matter?
Let's take a look at why brand packaging can make a difference in your business and enhance your customers' experience.
1. Branded packaging is a way for a business to stand out in a crowded market.
By 2022, e-commerce sales in the US are expected to reach $875 billion. Branded packaging is a good way to set your product apart in the increasingly crowded online space.
When companies use standard stock boxes or packages for shipping, they risk looking boring. This means that their customers will be less likely to remember them.
Having unique packaging for your brand is a great way to impress your customers and stand out. We humans are very visual, and how someone looks helps us form our first impressions. As a brand, you want to win over your customers, and a strong visual identity is the first step to doing that.
“Tip: Even a small amount of branding on your packaging can help you stand out. If you want to save money, you could order customized tape with your logo on it to seal a plain box and liven it up on the outside.”
2. The use of branded packaging helps to establish the identity of your brand and conveys the story behind it.
The packaging used for delivery is an essential component in maintaining brand consistency. Consider it an extension of your brand that extends from its digital platforms all the way through to the real experience that the customer enjoys when the product is delivered to them.
It's a chapter in the epic that is your brand. Consider how you may incorporate your brand's beliefs, mission, and personality into the packaging. Including your company's logo and color scheme is a great first step, but don't stop there.
Tissue paper
Postcards
Printed artwork
Company cards
Stickers
Personalized ribbon
Personalized logo stamp
An appreciation letter written by hand
The above are merely a few suggestions for enhancing the narrative of your brand through packaging.
“Tip: If you want to get the most attention for your brand, choose the Custom Packaging option that stands out the most. For example, a customer can tell right away who the package is from if the mailer box has the Brand's name on it. This makes the rest of the unboxing experience more exciting and fun. DPIPPI is the finest option of your top-notch packaging designs and focus on brand details."
3. Your online marketing strategy can benefit from branded packaging.
Remember how exciting it was as a child to open your birthday presents? This is what the unboxing experience is like for grown-ups.
An unboxing experience is a trend that has taken over the internet. People record themselves opening beautifully packaged products and post the videos online. Some unboxing videos on YouTube have had more than a million views.
Miriam Brafman, CEO of Packlane, says that for an unboxing experience to be successful from a business point of view, it should make the customer so happy that they think the product inside and the brand behind it are worth more.
Branded delivery packaging can have an effect on user-generated content like unboxing videos. If a customer enjoys opening your package, they are more likely to post videos and pictures of it online and tag you.
This is a great example of user-generated content that you can use to market your brand. As a bonus, it helps them tell their audience about your products, which makes your brand more well-known.
39% of people who buy things online have posted a picture of a unique or branded package on social media. And beautiful packaging would make 25% of those who hadn't shared a picture more likely to do so.
“Tip: Include a call-to-action note in the package with your social media handles and a custom hashtag for unpacking content to inspire your clients to share their experience online and promote your brand."
4. Branded packaging creates a memorable customer experience.
People have high expectations for what defines excellent customer service, so it's critical to ensure that your business is regarded as adding value in every engagement with them.
Branded packaging is an excellent technique for accomplishing this. It adds layers to the unwrapping experience for the customer, providing a sense of excitement and expectation. It also gives them the impression that they have received more than the total of what they ordered.
"The unboxing experience must tell the story of your brand." Highlighting the product's benefits on the inside of the top of the box, which is instantly visible upon opening, can make a powerful impression."– Miriam Brafman, Packlane CEO.
5. Brands with the most impressive branded packaging.
Let's look at whose packaging matches their values, reflects their brand personality, and speaks to their audience.
Allbirds –Earthwise sustainable brand packaging.
Allbirds, which was founded on the notion of sustainability, incorporates these values into the way its shoes are packaged. It's basic, minimalistic, and completely resonates with their genuine brand attitude.